Amplify Your Brand: Top 5 Tips for Video Marketing Success
There’s no doubt about it: audiences love video marketing content. Are you delivering the kind of successful digital marketing content your audience loves? A few weeks ago, we spent some time looking into all the reasons Why Video Works So Well. So this week, we’re diving into our Top Tips for Video Marketing Success. Enjoy!
Including video marketing as part of your content marketing strategy will improve organic search rankings, increase conversion rates, and engage and delight your customers. Want proof?
- 87% of businesses now use video as a marketing tool.
- 90% of video marketers feel the level of competition and noise has increased in the past year.
- 91% of marketers consider video an important part of their marketing strategy.
- 83% of marketers say video gives them a good ROI.
- 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years.
(Source: Wyzowl Video Marketing Statistics 2019)
Video marketing is more effective today than ever before. So let’s get started, South Florida!
Video Marketing Success Tip #1: Tell a Story Your Customers Care About
A good video tells a story. It’s a relatable piece of content that says something interesting in a way that people want to hear it. As you develop your video marketing campaign, think of the kinds of inspiring stories that will connect with your target audience.
A video that shows your widget maker making widgets isn’t going to gain much traction. But a story about the look of delight on a child’s face the very first time they see your magical widget is, well, a different story altogether.
Here’s what Amplification CEO Steve Cabeza has to say about the power of a good story:
“Don’t address your audience as ‘Hey, guys!’ Be real, be sincere, be authentic. Tell a story. Show emotion and be human. Put yourself in your viewers’ shoes. Anticipate their questions and address them. Use graphics. A great story really makes video marketing sing. We have all had enough of Gary Vaynerchuk. Don’t be Gary. Be you. Confidence is attractive.”
Steve Cabeza, CEO, Amplification Inc.
Tip #2: Keep it Short
Keep your marketing videos short. It will come as a surprise to precisely no one that attention spans are short and the competition for what little attention we have is fierce.
Although the ideal length for video marketing content is a hot topic of debate, most experts agree that shorter videos have far higher conversion rates than longer ones. This is good news from a production and content generation standpoint!
HubSpot reports that 56% of all videos published in the last year are less than 2 minutes long.
Tip #3: Brand Your Marketing Videos Consistently
Whether you’re shooting with your iPhone or bringing in a videographer and video production crew, you’ll want to be consistent with your digital branding. Make sure your title card and end card are clear and recognizable from one marketing video to the next. This will make it easier for people to recognize your content when they see it and, over time, build trust with your brand.
Tip #4: Don’t Forget Your CTA
If you’re going to do it, don’t forget the call to action. Give your viewers a sense of direction so they know what’s expected of them. Where do you want them to go next? There’s always time to add contact information and a clear call to action.
Tip #5: Post Your Marketing Video Everywhere
It’s great that you have a video! But if you’re just sticking it on your website or embedding it in your blog and hoping for the best, you may not get the results you’re hoping for. Take the time to distribute your video marketing content across multiple channels like LinkedIn, Facebook, YouTube, and Instagram so that you get the most bang for your buck.
When done well, video marketing can be incredibly effective. If you’re looking for video marketing success and you’re ready to dive into the video marketing pool, we’ll show you how to make a splash. In a good way. Contact Amplification online or give us a call at (954)-336-0008.