Amplification Inc. in the News: Marketing in the Time of Covid-19

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Many South Florida businesses are struggling with the current economy during the Covid-19 crisis.

While some believe that marketing in an economic crisis is a luxury, there are ample opportunities available to market your business during a downturn – and they don’t have to cost a lot.

Plus, tapping into the power of online marketing tactics can help mitigate some of the damage.

Last week, Amplification Inc’s very own Steve Cabeza spoke with Miami’s Community News to share tips and recommendations on how to stretch your marketing budget during the Covid-19 pandemic. The article, from David Pearson, a well-respected South Florida marketing consultant and writer offers some ideas for small businesses in these uncertain times.

Marketing in the Time of Covid-19

The coronavirus pandemic has clobbered the economy, but even a prizefighter on the ropes looks for an opening to land a straight right and win the fight.

Most Miami businesses are on the ropes, looking for any opportunity to keep existing clients and land new ones (without personal interaction). Although many shun marketing as a luxury during recessions, the reality is that now is exactly the time to boost marketing efforts, to the extent you can afford it.

Read more on Miami’s Community News