Social Media

3 reasons you need TikTok in your business’s marketing plan. There was a time when many businesses ignored social media. They felt it was a fad, sure to go the way of the dinosaur. They were [...]

Have you been hearing the buzz about Vimeo’s new product for creating and curating video? It’s called Showcase. We think it’s pretty awesome. And in case you’re wondering, “What’s a video [...]

Are likes disappearing from social media? What does this mean for your business?

Using LinkedIn Video to Promote Your Business to Other Businesses With 610 million users, LinkedIn is the place to be to find new audiences, thought leaders, decision makers, and influencers. In [...]

You may have missed the big news, but Instagram announced back in March that it was beta testing an in-app shopping experience — Instagram Checkout — with 23 retail partners, including Zara, [...]

Live stream video is quickly gaining traction to broadcast events, promote products and services, enhance brand awareness, share announcements, and more. In this post, learn more about this [...]

When Marnie and I started Amplification, Inc. over 10 years ago, I did my best to connect with as many “friends” (whether I knew them or not) as I could on Facebook. The platform was relatively [...]

I was assisting my colleague, Genie, with interviewing world-renowned Rheumatologist Guillermo Valenzuela recently so we could refresh and update materials to assist him in speaking with [...]

By Marnie S. Hoppe I run Amplification, Inc.—a social media marketing, digital media, and video production agency in South Florida—with by business partner Steve Cabeza and a crack team of [...]