DID YOU KNOW: Considering his natural charm and outgoing personality (and rugged good looks), it’s no wonder Steve is an accomplished public speaker and award-winning video personality who has covered everything from health care technology and charitable events to international cuisine and public service announcements. He also moonlights as an instructor for the Florida Institute of CPAs.


Who is Steve Cabeza?

Steve Cabeza, CEO — With decades of experience in advertising, public relations, custom publishing, digital marketing, and video production, Steve takes pride in helping his clients craft meaningful messages that amplify their brands and generate a return for dollars spent. Known for his no nonsense approach, straight forward communication style, big ideas, and crafty approach to problem-solving, Steve takes pride in helping entrepreneurs and businesses succeed.

Steve co-founded Amplification, Inc. in 2008 to share his talent, insight, and marketing skills with the South Florida community. Amplification’s first paying client was Mickey Byrne’s Irish Pub in Hollywood, Florida. It was their first year in business, too. The rest is history. Combining hard-won experience with the latest industry trends, Steve lifts his clients to new heights and is ever thankful for his many loyal and repeat customers.

Thanks to Steve’s diverse personal, academic, and professional background — which includes studies nationally and internationally in culture, criminal justice, and sociology, and a career path that includes successful tenures at True North Custom Publishing, University of Miami Hospital, Plantation General Hospital, Leon Shaffer Golnick Advertising, and the U.S. Department of Defense — he’s able to leverage his varied expertise to benefit clients in every industry.

Steve credits his father, a CIA operative, with teaching him the value of positioning messages to reach the right audience at the right time. It’s a skill he uses every single day at Amplification. Specializing in video marketing, video production, and digital marketing Steve loves coming up with concepts that help clients move the dial quickly, creatively, and in a cost efficient manner. From ideation and storyboarding to post-production, Steve’s work has elevated the brand of countless clients.

Steve loves the challenge of learning about new industries and his clients’ companies and their business models. Steve is a dedicated student of his craft, he combines his insider’s knowledge and experience with constant research into the ever-evolving digital landscape. This means that Steve is well-equipped to identify ways to bolster his clients’ digital presence.

Amplification’s success — especially in a crowded video marketing space — is his greatest professional accomplishment. When he’s not reading about or studying all things digital marketing, you can find Steve enjoying everything that living in South Florida has to offer.

Amplification operates virtually, with no brick and mortar nor the use of paper products. That helps keep costs down. Every Amplification client receives Steve’s attention. He wouldn’t have it any other way.

Steve doesn’t do it alone, he depends on a super-hero cadre of women to assist, including Genie O’Loughlin, Heather Rivera, Raquel Napier, and Fabi Rocha. Steve also has a go-to group of video production assets he has used for years, including Brian Hunting, Eduardo Morales, and Steve Sarsfield.

Amplification, Inc. has been honored by Google as a Veteran-led business and has received the Davie Small Business Excellence Award and was named a Golden Mouse Honoree.