Who is Raquel Napier?
Raquel Napier is Amplification, Inc.’s newsletter, email marketing, and SEO/SEM specialist. With more than 20 years of experience under her belt, Raquel has an instinct for analytics and passion for pay-per-click (PPC). She’s been a vital part of the Amplification team since 2017.
Raquel loves the challenge of search engine optimization (SEO), search engine marketing (SEM), and PPC and helping local businesses educate, attract, and retain new clients and customers. Although she has plenty of experience with social media marketing, she specializes in targeted email marketing, email branding, newsletters, e-newsletters, PPC and analytics.
“Blogs are really, really important for a successful email or newsletter campaign. They offer great information — they’re not necessarily trying to sell anything, but they’re a great way to get traffic to your website, raise awareness, engage visitors, and get them interested in your brand.”
A self-described workaholic, Raquel is a problem-solver who always has something going on! Raquel’s brand of glass-half-full optimism is always appreciated … as is her ever-ready smile and contagious laughter.
“She’s a no-nonsense digital marketing pro,” says Amplification CEO Steve Cabeza. “She’s been in the business since the very beginning and she learned from industry’s pioneers in the affiliate marketing space. She’s well-respected in the industry and has a terrific rapport with our clients. She really has an eye for seeing where traffic is coming from and engaging visitors with her years of experience.”
“I love working for Amplification. I love the flexibility, learning new things, and the freedom. Steve is a great boss!”
Like many members of the Amplification team, Raquel is a native South Floridian. She loves boating, fishing, scuba diving, and spearfishing. When she’s not on, in, or underwater she can probably be found walking one of her foster dogs. As a volunteer for Good Karma Pet Rescue, she’s fostered more than 40 dogs just last year! She’s also a member of the Fraternal Order of Eagles, a charity club that helps nonprofit organizations and people in need. We’ll end with a little-known fact: Raquel was the youngest cellist to be awarded a scholarship to play a concert with the Ft. Lauderdale Philharmonic!